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Here we go again… resilience in the face of adversity

Rebuilding and resetting after all the challenges faced by the hospitality industry over the last two years has been tremendously difficult, and yet here we go again, more uncertainty due to Omicron. What can anyone say that will make you feel better

To be faced with so many challenges over such a short period of time takes its toll even on the most optimistic shoulders. Uncertainty is a very negative environment; it takes away all prospects of a clear line of action which can be followed. However, if you can see this as another opportunity to reset your business clock, to rebuild in a better, more sustainable way then surely this has to be right for you, the industry, your employees and the planet?

Liam's BurgerSustainability isn’t just about the 5 R’s: Rethink, reduce, reuse, recycle, respect. It has far wider implications to ensure our businesses have a future, and for this we need resilience. This means we learn how to roll with the punches being thrown at us and learn how to pick ourselves up, dust ourselves down and start all over again. Rinse and repeat, each and every time. Easier said than done I know, the daily need to put on a brave face for our employees, peers, shareholders and families. Remember though you are not alone and sometimes you will need to let out your stress, frustrations and fears, this is you being human, it’s ok, as long as you let it out in a way that can be channelled in a positive way, not at someone who doesn’t deserve to be on the receiving end of your ”letting it out”

There are hospitality organisations out there who can offer support, advice and understand what you are going through. The Licensed Trade Charity have produced their Guide to Resilience, which I have included a link to and have permission to share (click here). You can use this to help you, your team and colleagues to develop healthier ways of working, communicating, managing a work life balance and creating more resilient perspectives.


Suzanne Weekes has over 30 years of industry experience in teaching and training. She is able to relate to employees at all levels. Since 2017 she has been an independent consultant, offering practical business solutions, hands on training and advice to get the best out of people in the work place.